Project portfolio

Customer-Facing Digital & Retail Initiatives

Digital and retail initiatives that improved customer convenience, strengthened in-store operations, and created new revenue opportunities.

BOPIS Enhancement: On My Way Notification

October 2021 – November 2021 | Team of 9 across IT, Retail Operations, and eCommerce | Agile, RAID, cross-functional collaboration, E2E testing

Launched email and text notifications alerting stores when customers were on the way, reducing pickup delays and register congestion.

50% reduction in customer wait time
About 20 minutes saved per store daily
Launched before holiday code freeze
View leadership approach and challenge resolution

Leadership & execution

  • Led requirements, messaging alignment, project planning, RAID, status communication, and testing.
  • Coordinated eCommerce, editorial, creative, retail, and technical teams.
  • Secured approvals in time for peak-season deployment.

Challenge

The solution had to be fully tested and approved before a compressed holiday code freeze.

Resolution

Used proactive risk management, focused cross-functional coordination, and disciplined approvals to complete the launch on time.

BOPIS Revenue Growth Initiative

December 2020 – October 2021 | Team of 22 across Vendor Management, Merchandising, eCommerce, Research & Development, and Creative | Cross-functional management, revenue optimization, BOPIS

Made store-only inventory available for online purchase and pickup, expanding digital product access and creating a scalable source of eCommerce revenue.

Completed 3 months early
$409K+ revenue in first 2 years
Expanded access to store-only items
View leadership approach and challenge resolution

Leadership & execution

  • Built the charter, ROI, roadmap, workstream structure, resource plan, and closeout materials.
  • Coordinated three workstreams and facilitated biweekly status and risk reviews.
  • Managed scope and specialist timing to protect revenue and delivery goals.

Challenge

Siloed teams had different priorities, schedules, and resource constraints.

Resolution

Created targeted workstream governance that improved visibility, sequencing, and cross-team accountability.

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